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May 05, 2024
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2018-2019 Undergraduate Bulletin [Archived Bulletin]
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MKTG 3100 - Foundations of Marketing
Goals: To understand basic marketing concepts and to apply them to practical marketing problems.
Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.
Prerequisites: ECON 1310 and QMBE 1310 (or equivalent statistics course), with grades of C- or better, or consent of the instructor.
Credits: 4
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