ENTR 3150 - Opportunity Realization

Goals: To learn the techniques used to position a new venture or product/service offering within the framework of pre-launch, launch, and growth phases.

Content: This course will explore techniques for launching and growing a new venture, look at exit mechanisms, spend some time on protections (Intellectual Property), and address the set up of new venture operating systems such as accounting and CRM. Students will read one of the classic texts in entrepreneurship, analyze four cases and research four companies. Two Seminar Series will feature guest speakers and roundtable discussions.

Prerequisites: ENTR 1100 and 3100

Credits: 4